Adam Lambert’s Star Power from an industry perspective 59 AI CD releases, Holiday release timing, Black Friday September 2, 2009 at 4:18 pm

 

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I’m back in the US and will be reading over all the great messages over Labor Day Weekend (can it really be here already?) and posting detailed replies to your excellent questions and comments. I’m heading to San Francisco and Los Angeles the week of September 14 and hope to have some fun news to report upon my return, as promised we’ll have more guests and analysis as we get closer to Adam’s CD release.

Thanks Julie for the background on AI CD releases; release dates and single drops are a combination of what the finished product contains and what other labels are releasing (like the way movies are scheduled — if a big action film is opening other action films will move out of the way but an adult drama may be “counterprogrammed”. If the Black Friday date is accurate (and I’m just seeing the information, we’ll be in contact with RCA) it’s a sign that they’re really happy with the progress and Adam’s potential. Keep in mind that the US release may not be day and date with international… Black Friday is somewhat of a US phenomenon but as we’ve discussed having these CD’s in stores for the holiday season is the top priority for 19 Entertainment. We’ll definitely take a look at the November release schedule and what other product is coming out, but I think it’s fair to say that RCA wouldn’t go with that date unless they had promo commitments from big retailers to support the release.

They haven’t started updating the website yet (thankfully :) but http://bfads.net/ is an excellent website that for several years has been “leaking” Black Friday ads well in advance. Originally the retailers went crazy, but now they realize how effective it is and most are very cooperative. It’s a terrific site to plan your holiday shopping and I guess it will provide some clues as time gets closer how the retailers plan to promote Adam’s album.

Looking forward to reading the messages and writing over the weekend, in the meantime thank you all so much for your kind comments and I hope you had a great Summer!

Best, Michael

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